A $250,000 Environmental Marketing Challenge

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Sponsored By

Ideabar, A Cox Enterprises Company

Congratulations, Chattahoochee Riverkeeper

Ideabar is thrilled to award $250,000 of in-kind marketing services to Chattahoochee Riverkeeper, an Atlanta-based nonprofit dedicated to protecting and preserving the Chattahoochee River since 1994. Together, we will tell a powerful brand story that drives positive environmental change.

Thank you to our 10 finalists below, and to the Atlanta community, who voted for them over 10,650 times. With 40% of the Community Vote, West Atlanta Watershed Alliance was the clear favorite.

Ideabar changes minds + moves markets for brands we believe in. We recognize the connection between driving positive environmental change and improving human health, and are committed to supporting environmental nonprofits in their mission to change the world for the better. Please follow us on Facebook, Instagram, Twitter, and Linkedin and visit our website at ideabar.agency for as we launch our new Green for Good: Racial Equality $250,000 pro bono marketing challenge on August 1, 2020.

Chattahoochee Riverkeeper

Chattahoochee Riverkeeper

Chattahoochee Riverkeeper has been dedicated to protecting and preserving the Chattahoochee River since 1994. Through water quality monitoring, educational programs, research, advocacy, legal actions, trash cleanups, and more, CRK’s work has led to meaningful improvements in the health of the Chattahoochee watershed for all that depend on it.

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Earthshare Georgia

EarthShare Georgia

EarthShare Georgia connects people to trusted nonprofit organizations dedicated to conserving and protecting our air, land and water. These connections provide valuable environmental employee engagement opportunities for volunteering, learning and donating. EarthShare Georgia plays a key role in raising environmental awareness statewide and leveraging funding to support a sustainable future.

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Georgia Organics

Georgia Organics

Georgia Organics connects organic food from Georgia farms to Georgia families. We provide direct support to small farmers and champion organic agriculture and healthy families by prioritizing farmer prosperity, engaging children with healthy food, and convening community leaders to address food access issues by making healthy food accessible to all.

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Piedmont Park Conservancy

Piedmont Park Conservancy

Piedmont Park Conservancy works with the City of Atlanta to ensure Piedmont Park is an iconic park for all of Atlanta. The Conservancy manages volunteers, 90% of the Park’s daily maintenance, and programs including the Active Oval, dog parks, pool, education programs, tours, venues and Green Market.

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Southface Institute

Southface fosters community resilience by improving the sustainability of the built environment at every scale—homes, workplaces and municipalities. Our work positively impacts the health, equity and disproportionate energy burden of vulnerable communities while building the green workforce of the future, reducing resource use and addressing climate change.

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The Georgia Conservancy

The Georgia Conservancy

Since 1967, the Georgia Conservancy's mission is to protect and conserve Georgia's natural resources for present and future generations through advocacy, engagement, and collaboration. We strive for a Georgia where people and the environment thrive. Our vision, a Georgia where both prosper, drives our mission.

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The Nature Conservancy in Georgia

The Nature Conservancy in Georgia

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable.

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The Trust for Public Land

The Trust for Public Land

We create parks and protect land for people, ensuring healthy, livable communities for generations to come. Our work is transforming Georgia's Chattahoochee River into 100-miles of parks, trails, and plenty of places to play on the water. Help us create an interactive, digital platform for river visitors and conservationists.

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Trees Atlanta

Trees Atlanta

Trees Atlanta protects and enhances Atlanta’s urban forest by planting, conserving, and educating. We engage diverse community support and volunteer service within neighborhoods across metro Atlanta. Trees are iconic to our city. They clean our air and water, reduce temperatures, and provide beauty and wildlife habitat within our urban spaces.

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West Atlanta Watershed Alliance

West Atlanta Watershed Alliance

The West Atlanta Watershed Alliance is a community-based, non-profit that improves quality of life in Atlanta’s Proctor, Utoy, and Sandy Creek Watersheds by protecting, preserving and restoring our natural resources. WAWA gets results for West Atlanta Communities through organizing, advancing equity and environmental justice, education, community science, and watershed stewardship. 

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Await the results.

Following the community vote taking place June 15 – June 30, all 10 Finalist official entries will be reviewed and scored by a panel of community judges. These scores will be combined with the results of the community vote, as well as scoring by Ideabar employees, to determine a Grand Prize winner, which will be announced in July.

John Kovac

Sr. Vice President, Brand, Marketing & Creative - Cox Enterprises

Donna Hall

Publisher - Atlanta Journal-Constitution

Stephanie Valdez Streaty

Senior Director, Corporate Responsibility - Cox Automotive

Tyrene Hodge

Senior Manager, CSR Environmental Sustainability - Cox Enterprises

Bob Jimenez

Senior Vice President, Corporate Affairs - Cox Enterprises

Dave Williams

Sr. Vice President ‑ Public Policy, Infrastructure & Govt Affairs - Metro Atlanta Chamber

2019 Winner: Loggerhead Marinelife Center

Loggerhead Marinelife Center is a leading authority locally and internationally in ocean conservation via sea turtle research, rehabilitation and educational programs. Their world-renowned sea turtle hospital is one of the leading facilities in the world and a prime resource for sea turtle rehabilitation.

Frequently Asked Questions

Who is eligible to enter?

Any 501c3 nonprofit registered in the metropolitan Atlanta, GA area as defined by the Metro Atlanta Chamber.

Does my nonprofit need to be environmentally focused?

The nonprofit as a whole does not need to be, but you should be requesting marketing funds to promote programming that directly drives positive environmental impact.

How and when do I enter?

Entries will be accepted via this landing page from April 1 – May 15, 2020. We will only accept entries uploaded through this landing page. No late or early entries will be accepted.

What do I need to submit for my entry to be valid?

Please reference official rules for further details. Upload one (1) singular PDF document with the following:

  • Up to 500 word essay: how does your nonprofit drive powerful environmental change?
  • In one page or less, What would your nonprofit do with $250,000 in Ideabar marketing services?
  • Include testimonials that talk about the positive environmental change your nonprofit champions
  • A copy of your most recent IRS Form 990

How will I know if I am a finalist?

You will be notified via email around May 29, 2020 with a list of the top finalists.

How many finalists will be chosen?

Up to 10 finalists will be chosen.

How will the finalists and winners be chosen?

A score based on evaluations by Ideabar employees, a panel of official judges, and an online community vote will determine the final winner.

What criteria will be used to judge the entries?

  • The organization or program strengthens the connection between people and nature
  • The organization or program ensures healthy ecosystems and/or minimizes pollution
  • The organization or program inspires people to drive positive environmental change
  • The organization or program enhances human health
  • The organization has a powerful story to tell

When will the winner be announced?

On or around July 15, 2020.